The KFC Corp. on Tuesday launched a rebranding campaign with an 87,500 square-foot image of Colonel Sanders in the Nevada desert which the company says makes Kentucky Fried Chicken the world's first brand visible from space.
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The logo consists of 65,000 one-foot by one-foot painted tile pieces that were assembled like a giant jigsaw puzzle.
Their rationale for this is hilarious:
"If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice," KFC President Gregg Dedrick said in a statement.
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"If we hear back from a life form in space today - whether NASA astronauts or a signal from some life form on Mars - we'll send up some Original Recipe Chicken," said Dedrick.
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