Wednesday, November 15, 2006

How can anyone hate the Colonel?

KFC has constructed an 85,000 square-foot image of Colonel Sanders, so that it is visible from space:
The KFC Corp. on Tuesday launched a rebranding campaign with an 87,500 square-foot image of Colonel Sanders in the Nevada desert which the company says makes Kentucky Fried Chicken the world's first brand visible from space.

...

The logo consists of 65,000 one-foot by one-foot painted tile pieces that were assembled like a giant jigsaw puzzle.

Their rationale for this is hilarious:
"If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice," KFC President Gregg Dedrick said in a statement.

...

"If we hear back from a life form in space today - whether NASA astronauts or a signal from some life form on Mars - we'll send up some Original Recipe Chicken," said Dedrick.

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