"It's the only gum with the breath-freshening power of ham"

Burger King has come out with a cologne. Now I can attract hungry, feral cats anywhere I go. (Maybe I should insert a "pussy" double entendre here? Naw, let's not.)

The way to a man's heart may be through his stomach, but the way to a woman's heart — according to Burger King — may be through a new meat-scented body spray.

While fast-food chains aren't exactly best known for selling signature fragrances, on Sunday The Home of the Whopper rolled out a men's body spray called Flame by BK. The 5-ml bottles are available for sale in Ricky's stores in New York City and on a dedicated Web site, firemeetsdesire.com.

If you're salivating for a chance to marinate yourself in flame-broiled flavor, relax: The experience can be yours for just $3.99 — a small price to pay for some seriously mouthwatering mojo.

And if you're thinking "Hey, Burger King isn't exactly sexy", well then, you couldn't be more wrong:

You can see him beckoning you hither at their website.