Tuesday, June 26, 2007

This post brought to you by Sony

A while ago, Terry Pratchett had to switch publishing companies for the people putting out his books in Germany from Heyne to Goldmann. The reason? They were inserting ads into the copy:
"There were a number of reasons for switching to Goldmann, but a deeply personal one for me was the way Heyne (in Sourcery, I think, although it may have been in other books) inserted a soup advert in the text ... a few black lines and then something like 'Around about now our heroes must be pretty hungry and what better than a nourishing bowl'... etc, etc.

My editor was pretty sick about it, but the company wouldn't promise not to do it again, so that made it very easy to leave them. They did it to Iain Banks, too, and apparently at a con he tore out the offending page and ate it. Without croutons."

That website has a scan of the offending book here. And a commenter here says that this also happened to German translations of Star Trek novels.

Why do I bring this up? Because it seems that this power may also now be in the hands of ISPs:
Texas based ISP Redmoon has implemented software that hijacks pages being visited by their customers by placing Redmoon's own ads on these pages.

The technology is provided by NebuAD, which boasts that ISP delivered advertisements are an untapped source of revenue.

Every single web site owner is affected by NebuAD's technology: whether a site is running ads or not makes no difference, Customers of any ISP evil enough to run NebuAD's platform are going to see ads on every page on every site; ads that don’t benefit the content creator. It is important to note that these ads are NOT pop-ups, and this is not a free internet service; the ads are served as if they were part of the page, to paying internet customers who are NOT made aware that these ads have been inserted by their ISP.

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